Mobile Advertising rivoluzionato da Apple?
Best Ads — By Max on gennaio 16, 2010 at 21:12
Il noto settimanale di economia BusinessWeek riporta che presto potrebbe accendersi una forte rivalità tra Apple e Google non soo per quanto riguarda i device (iPhone Vs Nexus One): oggetto del contendere sarebbe anche il mobile advertising che secondo Steve Jobs necessiterebbe di un rapido e marcato cambiamento (“Jobs has recognized that “mobile ads suck” avrebbe dichiarato al settimanale una fonte molto vicina all’iCEO).
Apple, mettendo le mani sulla piattaforma attuale di mobile advertising, potrebbe proporne una “talmente rivoluzionaria” da diventare il nuovo punto di riferimento al posto dell’attuale AdMob (società da poco inglobata da Google). Si spiega così la recente acquisizione di Quattro Wireless, già acerrimo rivale di AdMob: per vincere in fretta la guerra, infatti, Apple necessita di un’infrastruttura già avviata che possa essere opportunamente modificata.
Si ringrazia: www.theapplelounge.com
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